Last Friday, DI won a Monsters of Design Award for the HyVee Hot Zone Project at Arrowhead Stadium. This project was in collaboration with Populous in the Large Group Category.
The Hy-Vee Hot Zone was to be a built extension of the Hy-Vee brand as a destination
location for fans and has been a huge success.
It starts with brainstorming, collaboration and sketches:
The Hotzone...The concourse ceiling is outfitted with illuminated red ovals and infrared heaters
that connect the space to the sport
The stage and the band that brings you in from the tailgate and into a fan experience
”Mobile Hotzone” - the ultimate tailgating & game viewing experience...
It was a great night and we appreciate the recognition by the Young Architects Forum and the AIA.
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