Wednesday, June 17, 2009
A Shift in Value
Times have changed. As we all know, the economy has changed the way we all do business at a very fast pace. I’m sure all of us have sat wondering…what is next? We recently attended the SEGD Design Conference and heard a speaker say what used to be: “speed, quality, and price, pick two,” has changed to “speed, quality, price, pick three.” There is no question this is true. Clients are demanding better pricing, better design, better quality and they want it done on shorter timelines. So is our industry up for it? All clients are getting more pressure than ever to make sure they are getting the best value. Is that value being delivered?